The Mysteries Five

Whilst watching the video of the song, Sugar, Sugar by the Archies from 1969, I noticed that there was something about some of the movements of the large white dog and the sound effects that reminded me of a even more popular and much loved cartoon series made around the same time.  I  wondered if there was any connection between the two cartoon series.  Investigating a mystery is something that appeals to most of us and so with the help of the internet I  delved into the origins of The Mysteries Five.

The background to the creation of the The Archie Show was my starting point.   It was commissioned by CBS for a Saturday morning TV slot, to replace one of several shows removed from the schedule after protests from parents.  They had complained that the content of many popular shows had become too violent and related to war.  The protests became organised with the formation of Action for Children’s Televison which was similar to the National Viewers and Listeners Association in the UK.  In 1968 public opinion in America was becoming polarised over involvement in the Vietnam War and protests were mounting about that too.  Shows like Jonny Quest, Space Ghost and The Herculoids by animators Hanna & Barbera were all removed from the Saturday morning schedules and more family friendly and acceptable series were commissioned by the big networks like CBS.  One of the first of those new shows was The Archie Show.


A still from The Archie Show courtesy of The Cartoon Scrapbook

Created by the animation studio Filmation in 1968, The Archie Show was a popular success within the first few weeks and throughout the series run that year and it continued to be made in various adaptions until 1977.  The success in the UK of the single Sugar, Sugar, in 1969 was really all I can recall of the Archies, as I don’t think the TV show was ever shown in full here.  But the show that came along a year later remains popular even now!

In 1968, Fred Silverman, director of  daytime programming for CBS, began to develop new ideas for a show to build on the success of The Archie Show.  He asked the animation studio Hanna & Barbera, to begin story, character and animation development.  The working title for the new project was The Mysteries Five.

Story writers Joe Ruby & Ken Spears began work on the project, with animator Iwao Takamoto joining them.  They began planning a series based around a group of five teenagers and a dog.  At first, like The Archies, the teenagers were all in a band and it was intended that they would perform songs in each show.  They also added another element to the show, inspired by the popular radio show of the 1940s I Love a Mystery  and the plan was to have the group investigate mysteries involving ghosts, zombies and things that go bump in the night!

The original names for the characters in The Mysteries Five were: Geoff, Mike, Kelly, Linda, and Linda’s brother “W.W.” and their dog was called Too Much.  They switched between ideas for the dog, but put forward their first proposals with Too Much as a large sheepdog, like Hot Dog from The Archies.   However, when Fred Silverman reviewed the first set of proposals he rejected a lot of the ideas.  Whilst he liked the idea of the mystery stories, he didn’t like much else.  They discussed their other ideas, including changing the dog to a Great Dane, but this raised a possible problem with the dog being too similar to the popular newspaper comic strip dog Marmaduke, who had been around since 1954.  After Joseph Barbera was consulted it was agreed to create the dog as a Great Dane, but they retained the name Too Much.

The second set of proposals the writers prepared was based around the TV sit-com The Many Loves of Dobie Gillis, that had run on CBS from 1959-63.  With this set of ideas they moved away from The Archie show as the basis and dropped the number of teenagers from 5 to 4, loosing the Mike character, but keeping the dog, Too Much.  Whilst these ideas took shape the animator Iwao Takamoto began to create the dog character in drawings.  He asked an old friend with expertise regarding Great Danes for the pedigree standards of the breed and then broke the rules designing Too Much with bowed legs, a sloped back and a double chin.

By the time the team put their second set of proposals for The Mysteries Five to Fred Silverman, they had also renamed all the characters to Ronnie, Daphne, Velma and Shaggy.  Fred Silverman liked the new proposals, but still felt that more changes were needed.  He changed the proposed title to Who’s S-S-Scared?  The show was progressed to the centre-piece of the 1969-70 season and plans were made for making the series.  It has been suggested by some that the president of CBS, Frank Stanton, still felt that the material was too scary for children and that the idea almost never made it to the TV screens.  According to Ruby and Spears, some misunderstanding may have been due to the emphasis of the mystery elements over the humour in the storyboards that Joe Barbera used to sell the show.   Storyboards of the first three episodes also record the late change of the character name Ronnie to Fred – those storyboards were once available on the Cartoon Network website, but are now archived at Internet Archive (

Hurried further development led to the comedy element being increased, which resulted in the focus of the stories being Shaggy and the dog, Too Much.  The rock band element was also dropped at this late stage and a final name change for the series was made.  Ruby and Spears, the writers, have claimed that Fred Silverman told them he was inspired by the closing words of Frank Sinatra’s recording of Strangers in the Night, when Frank sings “doo-be-doo-be-doo” and that it led him to rename the dog Scooby Doo.  As a result the show title became Scooby Doo, Where Are You?  Whilst that does sound possible, I can’t help wonder if The Archies had one last, but important influence on the successor to their Saturday morning slot on CBS – their hit song Feeling So Good (S.K.O.O.B.Y.  D.O.O.) from 1968 (click here to go to a copy of the video on this blog).  Perhaps the mystery of what really inspired the name Scooby Doo may never be solved. (See update at end of this post for another suggestion too!)


So that is the brief outline of how the Mystery Inc team were assembled – those loveable characters that have scared and entertained so many children and adults over the last 44 years.  Who could have known when those first few episodes were shown that they would go on to be such a huge global success, inspiring many sequels and similar style shows by both Hanna & Barbera as well as many by their competitors like Filmation too.  More recently there were live action Hollywood movies and the original shows, as well as the later rearrangements, are still shown on TV networks all over the world.

The very first intro sequence for Scooby Doo Where Are You? appears in the previous post, along with the more familiar version with a title song added.  The song version is the one that I know from watching the series for the first time, around 1972, when I believe it was first shown in the UK.  If I am browsing TV channels and happen to come across an old episode I find it very hard not to sit back and enjoy the simple scares, jokes and fun of Scooby Doo and the gang!

This article was written with a lot of background detail coming from Wikipedia and their sources.  Throughout the article I have given links to the source articles for the various facts I discovered.  If you want to check the details or learn more then follow those blue links to the original.  Most of that material has been compiled by those dedicated collectors of information who are responsible for the wealth of information that is available to us all.


On 19th June I received a comment from the author of most (not all) of the Development section of the Wikipedia article about Scooby Doo.  He wishes to be acknowledged just as FF.  Before approving the comment I emailed him to clarify how best to correct a few unintentional errors that had crept into my post, by me misinterpreting some of the details of his original work on Wikipedia.  I have now amended my post so that is in line with his comment below.  It was also interesting in our email exchange that he mentioned that animation writer Mark Evanier also felt that song lyrics may have suggested the name Scooby Doo.  Mark proposed Denise, by Randy and the Rainbows (1963) as the possible inspiration (see News from ME June 10th, 2002).  They really do sing scooby doo repeatedly throughout the song, in the way that doo-wop singers often used made up phrases between the rest of the lyrics.  I have been informed that although Mark didn’t work on Scooby Doo in the development stage he did later, so perhaps he has a good point.  It seems very likely that Denise influenced the later song by The Archies that started my research for this post.  If you check out the Denise link you may find the song familiar as it was covered by Blondie in 1977, but changed to be about a man called Denis (pronounced Denee).

8 comments on “The Mysteries Five

    • Awesome – thank you! 🙂 I wasn’t sure how interesting these would be – so far they have gone down well. Memory lane is what this blog is all about and an encouraging comment is always welcome. 🙂

  1. Memory Lane, what a nice expression… how true! Very enjoyable reading – and all those memories… Thanks.
    Greetings from Norway

    • 🙂 Glad you liked the phrase memory lane and the collection of memories I am sharing here. Kind of you to stop by and comment.

      ‘Take a trip down memory lane’ is a fairly common idiom in England, but may have American origins. It generally means happy reflections on times gone by, and can include other verbs like walk, stroll, amble etc. I use it now as my parents did before, so it goes back a bit too.

    • Glad you enjoyed this post, I wanted to write it a bit like a mystery, in tribute to the show and because I found it very interesting how such a loved cartoon series came together – some great creative minds and a fair amount of randomness and luck too! I’m fascinated with the randomness of life. 🙂

  2. It appears you took much of this information from the Wikipedia article on “Scooby-Doo”. As I’m the guy who wrote pretty much all of the development/early history sections, I wanted to clarify some of the things in your post:

    “Scooby-Doo” was never intended to replace “The Archie Show”, which expanded to an hour on CBS the year Scooby debuted (adding “Sabrina the Teenage Witch” cartoons to the mix) and ran on the network under various names through the mis-1970s. It was intended to be more of a companion show; a “let’s do more shows like this” type of deal. Hence, why CBS added another Archie-licensed show, “Josie and the Pussycats”, in 1970, gave Sabrina her own program, and brought back the Flintstones and the heavily Scooby-Doo/Archie-ized “The Pebbles & Bamm-Bamm Show” in 1971.

    Also, “Ronnie” didn’t become “Fred” until after the series was picked up for production (I list the change as early as I did for purposes of brevity in character references, though I did footnote this for clarity). The storyboards for the first two episodes produced (“What a Knight for a Knight” and “Hassle in the Castle”) reference Ronnie, while the third produced (“A Clue for Scooby-Doo”) has “RONNIE” scratched out and “FRED” written in above. No one calls Fred by name in “What a Night for a Night”, and by the time “Hassle in the Castle ” was recorded, the change had been made.

    Finally, I tried to clarify the long-standing rumor that “Who’s S-S-Scared” was intended to be this scary show too intense for kids. The show was roughly the same tone as “Scooby-Doo, Where are You!” would turn out to be – the problem, according to Ruby and Spears, was the the Hanna-Barbera employees who did the presentation boards that Joe Barbera took to CBS to sell the show overemphasized the mystery/horror elements without giving indication of where the humor was. The first batch was as if you cut all of the Scooby pratfalls and gags out of an episode (which is why the second batch was almost all gags). These boards can be found by digging through the old Cartoon Network website from about 2001 on the Wayback Machine.

    • Yes, I researched this post on Wikipedia and other places, but most of the interesting historic details did come from the development section of the Scooby Doo article. I hope that I did so in accordance with the Creative Commons Licence of Wikipedia and acknowledged the wealth of information available there and linked directly to that section. (Unfortunately the link was incomplete, so I have corrected it now.)

      I am very grateful to you for your carefully researched original work and the sources you referenced there too. I am also very pleased to receive your comment, as I would not want to be the source of any misinformation about the series. I have now amended my post so that it reflects the points that you mentioned, as it was clear that I had misinterpreted a few facts.

      The Archie Show appears to have been a very big thing in the US, but over here in the UK it is largely unknown. When I researched it I only found one series detailed, but this was due to changes in the show format that saw it expand and continue, just as you commented. I had incorrectly assumed that The Archie show ended and that Scooby Doo was commissioned to full that time slot, based on a misinterpretation of the information I read in several places.

      The timing of Ronnie becoming Fred was also incorrect in my original. As you say, I took the apparent timing you gave, without checking the footnote you had added, which clarified that it was later than I had stated. Regarding the rumours about “Who’s S-S-Scared?” being too scary for children, I have now changed that to read that “some people have suggested…” and I have now added the detail about the storyboards emphasis that you mentioned. With the storyboards being helpful to the understanding of both these points I have also added a link to them.

      I hope that you find this is a positive response to your detailed comment. I have also added an Update section to the end of my post that again acknowledges and links to your original work and also adds the information you included in your email regarding Mark Evanier, as I think it contributes to the discussion as to where the name Scooby Doo came from. Thank you for taking the time and trouble to help me ensure that my post is more accurate.

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